📊 Day 3 – Why Market Research & Data Collection Matter More Than You Think

As mompreneurs, time is our most precious resource. We can’t afford to guess what our audience wants. That’s where market research and simple data collection become powerful tools. They help us work smarter, not harder.

💡 Why It Matters:

Instead of wasting energy creating a product, service, or content that flops, you start with real insight. You learn:

• What your audience truly needs
• What they’re already paying for
• What frustrates them, excites them, or motivates them to act

This means your offer can be a solution — not a shot in the dark.

“Don't find customers for your products, find products for your customers.”
— Seth Godin

🧠 How to Start (Even with a Tiny Audience):

• Create a short Google Form survey (like the one I shared today).
• Ask questions about pain points, habits, and spending behavior.
• Use polls on Instagram Stories or Facebook Groups.
• Read reviews on Amazon or Etsy in your niche — goldmine of insight!
• Talk to 3–5 people in your target audience (real conversations count too!)

📌 What You Learn = Your Roadmap

Whether you're planning a digital planner, subscription box, or coaching offer, data will tell you:

• How to position it
• What language to use in your marketing
• How to price it

🛠️ Tools I Love:

• Google Forms – Easy & free to create surveys
• AnswerThePublic – Discover what people are Googling
• Ubersuggest – Basic keyword research
• Etsy + Amazon Reviews – Instant access to customer voices

🧡 Final Thought:

You don’t need to be a marketing expert — you just need to ask, listen, and adapt. The more you understand your audience, the more you'll create value-driven offers that resonate and sell.

And as we say around here: Small steps, daily — that’s how we build.