Day 2 — Imperfect but Consistent: Why I’m Posting Small Bits of Content Daily

We all know the power of deep work.
Cal Newport calls it “the ability to focus without distraction on a cognitively demanding task” — the kind of work that leads to real progress and meaningful results. And as mompreneurs-to-be, we crave that kind of focus. The truth is: we’re not afraid of hard work. We just don’t always get the luxury of uninterrupted hours.

When you're navigating nap-time roulette, sudden meltdowns, or client calls in between folding laundry, the idea of carving out a 4-hour deep work block can feel laughably out of reach. But seasons shift. Children grow. Naps become consistent (or disappear). Some hours open up. Until then, we adapt.

This is why I made a conscious decision to start posting small, unpolished pieces of content every single day across social media — even if it’s not perfect. And I want to encourage you to consider doing the same.

Why? Let’s talk Austin Kleon.

In his book Show Your Work, Kleon says you don’t have to be a genius — you just need to be findable. He reminds us to share our process, not just our polished products. As moms building something new, there’s no shame in showing the messy middle. In fact, that’s exactly what makes us relatable. Sharing our reality, our progress, our baby steps — that’s the content people need and connect with.

And Gary Vee? He doesn’t let us hide.

Gary Vaynerchuk insists on daily content — not to overwhelm us, but to free us. He says: “Document, don’t create.” You don’t need a film crew or perfect lighting. Just talk. Share a thought. Post a note, a quote, a 10-second behind-the-scenes. One piece of content can change everything, but more importantly, it builds your voice and momentum.

It’s not about perfection. It’s about presence.

Some days you’ll feel like you’re just showing up with a whisper. Other days, you’ll surprise yourself with clarity. But the act of showing up daily creates space for growth, reflection, and connection — even in micro-moments.

But — and this is important — know when to switch gears.

Daniel Kahneman, in Thinking, Fast and Slow, teaches us that our minds run on two systems:

• System 1 (fast thinking): impulsive, intuitive, efficient.
• System 2 (slow thinking): careful, logical, deliberate.

Posting quick content is System 1 at work — and it’s useful. But to steer your business intentionally, you must carve out occasional System 2 time. Even just once a week or month. When your baby sleeps longer. When someone helps you out. Use those deeper moments to:

• Make important decisions.
• Solve meaningful problems.
• Review what’s working.
• Set your macro focus for the month.

Because when you’re operating in survival mode, intentionality becomes your most precious currency. You don’t have time to waste on autopilot.

So here’s to messy progress.
To squeezing strategy into unpredictable nap windows.
To showing our work, even when it’s still forming.
And to trusting that as the chaos softens, the clarity will grow.

Your voice matters — even in fragments. Keep sharing it.