Day 19 – Input Over Output, and a Brand Is Being Born

Tomorrow we fly out, and I might not be able to post an article… but I’ll try. Accountability matters. Even if no one reads these entries daily, the simple act of showing up is something I’ve grown to respect. So here I am.

Today, I finally finished the coloring book. Front cover, back cover, intro, outro, about the author—done. I even listed it on Amazon KDP. And let me tell you: it takes way more time than some people think.

That’s why I’ve been thinking about how important it is to focus on input goals instead of output goals.

Instead of saying “I’ll lose 1 kg a week,” say “I’ll work out for 30 minutes a day.”
Instead of “I’ll make $10,000 this month,” say “I’ll work on my online business 1 hour daily.”

Why? Because you control input, not output.
This concept is backed by James Clear in Atomic Habits—he talks about how results come from systems, not goals. If your system is solid (i.e., daily inputs), the results take care of themselves.

Research in psychology also shows that focusing on behaviors over outcomes increases motivation and reduces anxiety. It’s not about reaching the summit in one leap—it’s about climbing one steady step at a time.

Honestly, I’m proud of what I made. I’d even buy a copy for myself.
KDP says it may take up to 72 hours to approve the book, so I can’t share the Amazon link yet—but as soon as it’s live, I’ll update the website.

When I typed Successful Mompreneur as the author, I had a strange, exciting feeling. Like a brand is actually being born. I've come across mompreneur content here and there, but it still feels under-recognized. Maybe this is something I can help shape.

That said… YouTube has been confused by me lately.

My early entrepreneurship Shorts? 400 to 800 views in a couple days.
Then I posted some heartfelt, family-centered ones… and YouTube buried them. One barely reached 140 views (though it got 3 likes), and others sat at 0 for days. Now they're hovering between 2 and 5.

From what I’ve learned, YouTube’s algorithm needs clarity. It tries to match your videos with the right viewers, and when your content jumps between niches, it doesn’t know what to do. That may be what’s happening here.

My latest video, back in the entrepreneur niche, did better again. And fun fact: 100% of my viewers are men aged 25–34. Very far from my intended mompreneur audience!

So here’s the thing—I think I’ll stick to both motherhood + entrepreneurship, because that’s what this brand is truly about: the intersection.
The challenge now is: how do I clearly define that niche, so platforms like YouTube stop getting confused?

I’ll need to search for conscious strategies to grow online while staying true to this mission. If you have suggestions—or you’re trying to figure it out too—reach out. Let’s build this new space together.